Student Events and Activities Council at Seattle University. Designed 2025
The Student Events and Activities Council (SEAC) has been creating memorable experiences for 35 years at Seattle University. As they expanded their council, I redesigned their logo to feel stronger while maintaining a college student aesthetic through careful kerning and vivid colors. The modernized design aligns with their mission of creating lasting memories and hosting the biggest events on campus.
Centered in action and care for the campus community.
Key areas and drafting
In discussion with the executive director, maintaining SEAC's bold lightning bolt symbol while renewing its meaning to reflect the team's dynamic movement and constant pivoting to create events was essential. I eliminated the blue entirely since the team doesn't use it, instead incorporating their actual branding colors.