The Strap Pocket
2025, 3 Weeks, Project
Product, Brand, Package Design
Illustrator, InDesign, Photoshop
Designed for photographers, this camera strap features a pocket inspired by my own experience of losing SD cards, with an elastic band for easy insertion and secure storage close to the body. The packaging reflects the strap's practical spirit alongside cohesive branding.
The Gap
Problem + Solution
Losing an SD-Card in the middle of a concert, or the forest, is not fun. From experience and market research, I took on an idea of simplicity to solve SD card loss.
The market had solutions from the fanny pack, purses, harnesses solutions but I wanted to create a solution to the less equipment photographer. Sewing the pocket on a strap, with a elastic flap control, allowed for easy access and no SD card loss.