Project: Branding, Product, and Packaging Design [3 weeks]
The Strap Pocket
Designed for photographers, this camera strap features a pocket inspired by my own experience of losing SD cards, with an elastic band for easy insertion and secure storage close to the body. The packaging reflects the strap's practical spirit alongside cohesive branding.
Programs: Adobe Illustrator + Photoshop
Designed to be clear yet bold. Research included looking at big brands like Kodak, Glide, and other competitors to learn that camera gear package design was clear and instruction-based. In turn, I kept it straight and informative, but added illustrations and bold, clear design elements in layout design.