hey Media
Hey. Media is a project media company that follows mid-size music artists on tour, balancing a distinct creative approach with professional standards.
Identity Design: Brand, logo, and implementation.
Drafting
Using a felt pen, I created hand-drawn, punk-inspired lettering that would be versatile and bold, keeping it black and white so it could adapt to any artist's tour colors.
Final Designs
The envelope, invoice, and cards balanced seriousness with relaxed elements to match the company's style, featuring strong grid implementation alongside intentional grid-breaking sections.
