Why care? Its as simple as that.
Brand campaign + Poster Design + Campaign
Working with a team of 2, I was responsible for creating the poster design and program name, then collaborating to ensure both elements worked cohesively together for the homeless organization's new high school volunteer initiative.
How can we make people care?
Caring and learning was the first step.
Creating the campaign through Mary’s Place current branding guidelines, I proposed a rhetorical question as a call to action objection. Allowing curiosity of students, inspired by civil rights campaigns, a straightforward call to action.